February, 2010Archive for

If it’s Free is it Really for Me? Chris Anderson Talks Freemium

A much talked about topic on SAVAGEpodcaster, here is freemium pioneer Chris Anderson discussing the topic. SIIA: Software & the Price of Free Chris Anderson Presentation (Download .mp4 Video (good for iPhone)) Software and the Price of Free Chris Anderson, Editor-in-Chief, Wired Magazine http://www.siia.net The Internet has introduced a generation to the concept of free. Entire industries, from travel to telcos, are trying to figure out how to make money by giving it away. And softwa...

Speak Your Soul – Why We NEED You to Podcast

Speak your soul with a podcast and save yourself! Everyone has opinions, and podcasting gives you a channel to express them. In fact, I argue that you are doing the world a disservice by NOT podcasting. The reason? People need great content, great opinions, facts,  and personality. Content doesn't reach anyone when it's not public. You have something to say, right? You can say it better than others, right? Yeah, that's right. Podcasting can be a confessional for you.  Studies often show th...

Use Freemium Ways to Monetize Podcasts Faster

Lessons were learned during the dot com bust of 2000. You don't sell things for less than they cost and you don't give things away for free. Ten years later, we've learned quite a bit. Monetizing any content on the Web has been a challenge. A small tweak to the dot com business model and we get "freemium." Freemium means offering a basic digital porduct / service for free while offering a premium product/service for some monetary amount. Chris Anderson wrote a lauded and criticized book on th...