Podcast Promo Codes and Freemium

A discussion with AdManHal about trends with podcast promo codes, freemium, and the "theater of the mind."

If it’s Free is it Really for Me? Chris Anderson Talks Freemium

A much talked about topic on SAVAGEpodcaster, here is freemium pioneer Chris Anderson discussing the topic. SIIA: Software & the Price of Free Chris Anderson Presentation (Download .mp4 Video (good for iPhone)) Software and the Price of Free Chris Anderson, Editor-in-Chief, Wired Magazine http://www.siia.net The Internet has introduced a generation to the concept of free. Entire industries, from travel to telcos, are trying to figure out how to make money by giving it away. And softwa...

Use Freemium Ways to Monetize Podcasts Faster

Lessons were learned during the dot com bust of 2000. You don't sell things for less than they cost and you don't give things away for free. Ten years later, we've learned quite a bit. Monetizing any content on the Web has been a challenge. A small tweak to the dot com business model and we get "freemium." Freemium means offering a basic digital porduct / service for free while offering a premium product/service for some monetary amount. Chris Anderson wrote a lauded and criticized book on th...